Escolapress

Jornal Escolar AE Muralhas do Minho | 2025-2026

The influence of advertising in the world

Carlos Gaspar Torres, 11.º B | 27-11-2025

When an advertisement of a product is ingenious and well-made, it causes an illusional thought that we need that product, when most of the times, we don’t really need it. And because of this illusion, our decisions will be forced to buy the product, making us spend money that many times, we don’t even have, making us fall in deep debt.

Another technique used by advertisers and brands, is using tweens or teens’ emotions, like self-doubts or low esteem, and then presenting their product like being the best solution for their problems. This technique is used a lot by the clothing brands, persuading tweens and teens to spend top dollar on clothes and items with less quality. These are just two advertising techniques that affect young people’s decisions when shopping for that desired product.